Dimitris Masouris is a Senior Account Manager for Greece and Cyprus at Booking.com, with over six years’ experience in linking global travel trends with the realities of the local accommodation market.

His work lies at the intersection of data, traveller behaviour and commercial strategy, helping accommodation partners turn market changes into tangible growth opportunities. Having worked in both international and local markets and managed strategic partnerships with leading hospitality groups in Greece and Cyprus, he offers a perspective that combines a global outlook with in-depth local market knowledge.

He is particularly interested in what travellers’ changing expectations mean for destinations beyond the traditional popular spots — and how Thessaloniki and Northern Greece can turn emerging travel trends into sustainable, competitive opportunities.