Konstantinos Vassilakis studied Business Administration and has been active in the hospitality and Vacation Rental Management sector since 2010.

In 2012, at the age of 27, he founded etouri Luxury Tourist Accommodation Management Company, which quickly became a milestone in the Cretan market and redefined the term Vacation Rental Management throughout the country, introducing innovative ideas and practices combined with the use of cutting-edge technology.

His vision was to create an integrated approach to hospitality, with specialized services to both the guest and the owner.

The seamless and coherent organization of the accommodation, regular and thorough quality control, dynamic sales, the "upscale" traveler experience, and customized marketing services for each accommodation, have now placed etouri at the top of the market nationwide.

In 2016, it founded in partnership the software company Loggia, which created the Loggia PMS commercial agreement management platform, due to a gap in the computerization of management companies.

The innovative platform in automation, connectivity and sales tools, came to be owned today by the WebHotelier - primalRES group and used by the largest companies in the domestic industry.

In 2018, he led the founding of Loguers, a company specialising in hotel sales management, helping properties maximise their turnover. Loguers is now at the forefront of the industry, with over 130 hotels in 25 destinations.

In 2021, now having extensive experience in the tourism industry, having participated in hundreds of projects throughout Crete, he founded Lleco, a consulting company. Lleco's specialization lies in the development of investments in the tourism sector through the provision of integrated project guidance services. Its aim is to provide profitable investments for its clients, but also to improve the quality of the Cretan tourism industry.

Short statement about the participation

etouri is delighted to participate as a platinum sponsor in the ShortStay Conference 2024, the conference that brings together the leaders of the short-term rental sector, which it considers an excellent opportunity to discuss and share its vision for the future of the sector and strategies that lead to success.