Hi, I’m Irini Tzirvelaki—your go-to person for all things digital growth, sustainability, and loyalty program magic! 🚀 As the Managing Partner at LETS Digital Growth Services, I help SMEs and freelancers thrive by blending smart tech with sustainable practices (because who says you can’t save the planet and boost profits?).

With a background rooted in hospitality, I’ve worn many hats—from managing hotels, to launching the Electra Rewards loyalty program to leading ESG reporting initiatives and securing ISO certifications.
I even developed a food waste management system because, let’s face it, good food should never go to waste.

I’m passionate about making businesses more efficient, customer experiences more memorable, and operations greener. Whether it’s CRM, sustainability strategies, or project management, I love turning challenges into growth opportunities.

When I’m not busy optimizing processes, you’ll find me geeking out over new tech trends—or plotting my next eco-friendly adventure. 🌍